14th April 2016
Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
My 5 minute news story including my title sequence and radio advert followed many codes and conventions of real news programmes and radio adverts. This was especially achieved through my identification of typical news story codes and conventions which I researched thoroughly at the start of my A2 course, which proved to give me a sound and thorough understanding of these conventions and methods. A result of this clear understanding helped me to feel confident enough to actually develop some of these codes and conventions, and in some parts of my creation process I even managed to challenge some of these conventions. To somewhat 'test' that my news programme does withhold typical codes and conventions of the news, I asked a range of people what they thought of my 5 minute news story, title sequence and radio advert. In the video below, I asked my work manager, one of my peers and one of my outside of school friends for their feedback. I chose these people in particular as it offered me opinions from a range of age groups and genders; all of whom would take the role of my target audience. My aim, of course, is to connect with and suit the needs of all of my target audience (which would be roughly starting from people from the age of 10, gender neutral and citizens of The Midlands). Here is some of my feedback:
As said in the video, one of the codes and conventions of news programmes which I followed was the use of an inclusive news name, 'The Midlander'. I managed to create a logo with my news programme title and, although this took me a range of attempts to perfect, it helped massively with my understanding of media conventions. The house style I used for my logo was red, white and black and, as my work manager said, the style is carried on throughout the news programme through the use of my studio colours, logo in the bottom left corner throughout and the accent colour of my lipstick on the weather report (red).
I developed this convention of adhering to the inclusive nature of a local news story by adding a circle-style moving animation onto my title sequence. This was chosen purposely to match my theme of The Library of Birmingham, which was the motivation behind the cirlces within my logo (as this is a landmark which is instantly recgonisable to my target audience as 'The Midlands'). This theme of cirlces also applies to the selfridges building, hence I found the animation extremely fitting to my title sequence and the locality of my news report. At first glance, my audience will feel a sense of belongingness with my news programme and it will catch their attention as they are familiar with the animations and images carefully chosen.
One way in which I challenged forms and conventions of real news stories is through my choice of title 'The Midlander'. Although this somewhat adheres to codes and conventions of news programmes by being an inclusive and recognisable term, it does sound very much like the title of a newspaper. I was aware of this, yet still decided to use this for my news programme as I thought it carried a professional sound when it is spoken and it certainly added some originality to my news programme. I wanted to create my logo to adhere to conventions of a news programme logo to counter the possible risk of having a name which isn't completely adhering to the codes and conventions. However, as my peer said in the above video, this proved to work extremely well, as it makes my programme stand out from typical other news programmes whilst maintaining a classic and professional look within the colours of my house style.
I specifically used forms and conventions of real weather reports in my own weather report. I did this through thorough research of existing weather broadcasts, such as watching BBC and ITV evening and weekly forecasts to get a deeper understanding of how they are conducted. As my friend said in the above video, I used real images of Birmingham to tailor the inclusive theme of a local news forecast into my weather report, which makes it more interesting and relevant for my audience to watch. I also created the sequence of images on PowerPoint as i felt that this programme would make my report look the most professional through the use of animations and transitions. The use of 'fade in' and the timings allocated to each new image on screen helped me to work in sync with my already prepared script. Although it is not a typical code or convention to have a script for a weather report, I decided to make one anyway to familiarise myself with technical language used, for e.g. 'gale force winds' and 'ridge[s] of high pressure'. On my location visit to BBC Studios in Birmingham Mailbox, I learnt that weather reporters do not have an auto-que, and are instead told through their earpiece how long they will have to present their report in order to keep in with the programmes overall running time (as the weather is typically aired at the end of the overall programmes running order).
I developed this code and convention of typical weather reports by creating my own script and writing it on a board behind the camera so I could have a glance at some vocabulary and dialogue to use to make the report easier to conduct. Although I did not read this script word for word, it was still very useful for me and overall benefited the finished product of my weather report, as I included as much technical terms as possible and thus made my report sound more professional.
I developed this code and convention of typical weather reports by creating my own script and writing it on a board behind the camera so I could have a glance at some vocabulary and dialogue to use to make the report easier to conduct. Although I did not read this script word for word, it was still very useful for me and overall benefited the finished product of my weather report, as I included as much technical terms as possible and thus made my report sound more professional.
Following codes and conventions of a typical radio advert, I was able to achieve a professional and stimulating 30 second advert; outlining the running order of my main stories in my news programme with inclusive terms and personal pronouns to capture the attention and interest of my target audience. The colloquial yet professional language used creates a friendly and desirable atmosphere for my audience to be involved in, without losing the masterful, efficient style of a presenter and news programme.
15th April 2016
Q2) How effective is the combination of your main product and ancillary texts?
16th April 2016
Q3) What have you learned from your audience feedback?
17th April 2016
4) How did you use media technologies in the construction and research, planning and evaluation stages?
CONSTRUCTION
WEATHER REPORT
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HARD NEWS STORY
To listen to my evaluation of how I used a range of media technologies specifically within the production of my hard news story, please click 'play' on the "Q4 Hard News Story" sound file below in a separate tag, so that you can follow the order of my images whilst listening to me explain the relevance of each one.
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SOFT NEWS STORY
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RADIO ADVERT
Below, I have created a voice recording evaluating the media technologies I demonstrated in my research and planning. Please click the link and follow my work as I describe each of the processes I displayed on this page.
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As above, I have created another voice recording summarising the media technologies which I have used on this page. Please press 'Play' and scroll to the top of the page to follow my processes throughout my evaluation
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